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Promoting Your E-zine| Article #90 :BUT WHAT ABOUT THE WEB E-ZINE?

All this time we’ve been talking about getting your e-zine up and running, discussing frequency and paid ads and automation and all that great stuff and we never once really touched on how to do all this for your e-zine if you’re going to do a web based e-zine.

Well, unfortunately my friend, that is a horse of a totally different color.

See, now, when it comes to opt-ins, that doesn’t really exist as you’re probably not going to be sending emails unless it is to tell people that the e-zine is going to be updated or has been updated.

What about the frequency? Well, the same principals really apply. If somebody goes to your web page day after day for a month and they don’t see any changes, they’re going to stop coming.

But, there is one difference between a web page and email. Web pages aren’t intrusive. People go to them when they want. So, it will probably be in your best interest to update your web page e-zine as often as possible. This, therefore, makes doing a web page e-zine a lot more work for you. Something to keep in mind.

What about paid ads? Well, it’s harder to get advertisers to spend money on ads for your web page because, again, this is not a captive audience as with an email. Most people when they go to web pages ignore ads. So you’re probably not going to get a lot of advertising for your web page e-zine unless you have traffic coming out the ying-yang.

What about the autoresponder? Do you even need one now? Well, again, unless you’re planning on telling people when your e-zine is going to be updated, most likely you won’t need one of these either. Most likely, when somebody joins or signs up, you’ll send them just an initial email giving them their user name and password to the members area and that’s it.

But, what happens when you starting getting 100 subscribers a day, if this thing really takes off?
Well, in that case, you have 2 options.

You can go with the autoresponder option and have them opt-in only to get the login info and the URL of the web page. That will probably be the only message in your series. Of course this also serves to build your list. So this may not be a bad idea.

You can go with membership site software like Amember, which really does a great job of automating this process for you. This way, you can add the option of having a paid member’s area if you like. The possibilities with this kind of software are endless.

Web page e-zines do take a little more work if you want to do them right, which is why many people shy away from them. But, if you do it correctly and build up some decent traffic to your web page e-zine, you can expand it to be even more than just that, which is the advantage of having a web page e-zine over an email e-zine.

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