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Safelists | Article #95 : USING SURVEYS TO GET CUSTOMERS

I'm not talking about those lousy sites where you take a survey and they pay you 10 credits for it and then when you have 100,000 credits they send you a check for $10. No, I'm talking about how to make surveys work for you by making your own surveys. It's going to take a little bit of work, but the effort will pay off in spades.

One of the biggest problems that marketers have in selling their product or service is quite simply that they don't know what people want. Think about it. If you knew exactly what a particular market was looking for, you'd know exactly what to do with your product or service, provided that it was physically possible. Let's face it, some people want things that are just not realistic. But for the most part, your target market knows what it wants within reason. So how can a survey take advantage of this knowledge?

If you have your own website, or even if you don't, you can put up a survey to ask potential customers some critical questions about what they are looking for in whatever it is you're selling. The first obstacle you'll probably need to overcome is coming up with the right questions. This is actually easy enough. Simply go to a search engine and type in "what do people look for in ?" And fill in the blank with whatever it is that you're selling. More likely than not, you'll probably run into a survey yourself. There is nothing wrong with taking those questions and making your own survey. Just put the questions in your own words.

Now, after you've come up with the questions, the next thing you're going to want to do is put them on your site, if you have one, or in an email to your opt-in list, if you have one of those. Now, for putting the questions on your website, that is going to require a means of capturing the answers. This can be done either by having the person fill out an email form (very cumbersome) or fill in an online form, which is going to require some HTML knowledge of forms. If you're not familiar with forms, just go to a search engine and look up "HTML forms instruction" or something alone those lines. You are bound to find plenty of instructional sites that are free that will teach you how to do forms on a website.

After you have everything set up, all that is left is to wait until the answers start coming in. Once they do, you'll have a very good idea of what to do with your product or service to make it more attractive to potential customers. The next step is simply to put your thinking cap on and come up with a way to implement these changes with the least amount of effort and cost. You have to weigh the cost factor against the profit margin for each addition to your product or service before you consider making the upgrade. But that's something for another article.

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