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Safelists | Article #96 : WHY PEOPLE IGNORE YOUR SITE – PART 1

You go through all the trouble to put together a web site. You finally get it completed, start promoting it and for some reason, even if you can get somebody to come, they don't come back. Why? Well, there are a number of reasons why people don't come to your web site. We'll explore a few of them here.

One of the biggest reasons why people don't go to your site is because you don't have enough free original content on your site, usually in the way of articles such as this one. If you've cluttered up your site with stuff that's been reprinted over and over again, or worse, don't give people any content whatsoever except for a sales pitch, they're not going to stay around long and they certainly won't be coming back.

Another reason is because you don't give people free software. Now I know you're thinking that you're not a programmer and don't make your own software. Well, you don't have to. There are plenty of sites that offer free software on the Internet that is actually quite useful. By including a few of these you increase your chances of having the visitor return to your site.

Visitors love contests and prize giveaways. So why not include some kind of contest on your site? You can maybe have a daily puzzle or riddle to solve. Maybe a trivia question. The prizes don't have to be expensive. There are plenty of things online that you can get the rights to give away.

Something else that visitors like are web directories. These are pages that contain links to related sites. If you provide your visitors with access to sites that have similar content, they will view your site as one that is actually trying to help them in their quest for information, even if they don't find it at your site.

Another thing that will get people, not only to come back to your site, but actually on your mailing list, is to offer a free E-zine of information. This can be a weekly E-zine or even just monthly. Just as long as they know they'll be getting information delivered to them each month. And, if you actually want them to come back to your site, have the E-zine one that can only be read online.

One thing that most people just don't seem to get, is that in order to get people to come to your site and stay there, you MUST make your site look professional. If your site looks like it was done by a five year old, they're not going to take it seriously. You don't have to be a Picaso as a graphic artist, but you do have to at least make a site that looks attractive and navigates easily. We'll dive into this in more detail in a future article.

In our next installment, we'll discuss other things you can do to bring people to your site, including getting people to read your ads, attracting a target audience and a lot more.

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