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Article #67: 10 WORDS THAT SAY BUY – PART 1
"...What most people don't realize is that we as human beings have some pretty hot buttons that when pushed just right, make us do things quickly. Sometimes these buttons make us do things that we wouldn't normally do. This is no more true than when we go to make a purchase. There are just certain keywords that when we hear them, make us want to purchase the item that is associated with the item. So what's my point? Well, if you can incorporate these keywords naturally into your ad copy, you have a very good chance of increasing the number of sales that you make. In this series of articles, we're going to examine these killer keywords, starting with the word "fast"..."
Article #68: 10 WORDS THAT SAY BUY – PART 2
"...In this installment of "Words That Make People BUY," today, we're going to cover a word that you will see with just about any product that you buy anywhere in the world because it is probably one of the most powerful words you can use to gain somebody's trust. The word is "guaranteed."
There is nothing more reassuring than to have somebody tell us not to worry about something, that they promise it will work of they'll give us our money back. When we hear something like this it makes us feel like we have nothing to lose by at least trying, even if we're really unsure that the thing is going to work at all. Yes, the word guaranteed packs a lot of punch....."
Article #69: 10 WORDS THAT SAY BUY – PART 3
"...In this installment of 10 words that say buy, we're going to cover the term limited. Wonder if this word works for generating sales? Wonder WHY it works? We're going to take a look at just some of the reasons.
First off, we need to understand what the word limited means and what it means to people and their nature. By definition, the word limited means in short supply. In other words, there are only so many of whatever it is. In the Internet marketing world, this is a big buzz word. The question is, why?..."
Article #70: 10 WORDS THAT SAY BUY – PART 4
"...In this installment of "10 Words That Say BUY!!!" we're going to take a look at a couple of words that when combined, are sure fire ways to generate sales for your product or service. These words are easy and simple.
Have you noticed that the world we live in has gotten more and more complex over time? There isn't a business on the planet these days that doesn't own some sort of electronic gadget, whether it be a computer or some new way of driving nails into a wall. Manual labor is pretty much a fading thing. The problem, however, with many of these electronic gizmos, the learning curve is close to that of trying to figure out advanced calculus. Well, the last thing people want to do is have to go to college just to learn to do something. They're tired of the 200 page manuals and having to wait two weeks just to get whatever it is they're using to work. People want something that's easy and simple..."
Article #71: 10 WORDS THAT SAY BUY – PART 5
"...In this installment of "10 Words That Say BUY!!!" we're going to cover one that pulls an awful lot of weight with people. The word is "testimonial" and soon you'll see why it is such a powerful word in the Internet marketing world.
The Internet is a scary community. You read stories of rip off artists and crooks all the time. It's gotten to the point where you see something on the Internet and the first thing that comes to your mind is just one question. "Is it legit?" Unfortunately, because of all the crooked people out there, it is impossible to know what is legit and what is a scam anymore, not unless you can have somebody actually say to you, "Yes, this is legit." That's where the word testimonial comes in...."
Article #72: 10 WORDS THAT SAY BUY – PART 6
"...In this installment of "10 Words That Say BUY!!!" we're going to concentrate on a word pair that has made the online and offline world run for a very long time. The words are discount and sale.
Let's face it. One of the biggest shopping days of the year is the day right after Thanksgiving, or Black Friday. Why is this such a big shopping day? Because just about everybody and their grandmother is running a sale. And not just a sale, but a HUGE sale. I mean, they're practically giving everything away. The discounts on items run anywhere from 20% to 75% off. Sometimes you can see discounts even bigger than that. Car dealers have a field day on Black Friday. Why?..."
Article #73: 10 WORDS THAT SAY BUY – PART 7
"...In this installment of our series "10 Words That Say BUY!!!" we're going to focus on probably one of the most powerful words in the marketing world. It's called "free".
You see it everywhere. Go turn on one of those infomercials late at night selling those Ginsu steak knives. They'll give you FREE with every purchase of a set of knives, a turkey carver, a cutting board a blah, blah, blah, and so on. The free stuff seems to outnumber the items that you actually pay for. Makes you sometimes wonder how much any of this is worth if they're giving away so much for free. Well, that's another topic that we'll touch on another time..."
Article #74: 10 WORDS THAT SAY BUY – PART 8
"...In this installment of "10 Words That Say BUY!!!" we're going to focus on a 3 letter word that is probably one of the most powerful words in the Internet marketing language. The word is "you."
If you're sitting there scratching your head, wondering if I've lost my mind, I haven't. The word "you" is probably one of the most powerful words you can use in your advertising campaign. Why? Let me explain with a very odd example...."
Article #75: 10 WORDS THAT SAY BUY – PART 9
"...In this installment of "10 Words That Say BUY" we're going to focus on one of the most important words that you can use in your advertising campaigns. As a matter of fact it's so important, I've already used the word twice. That's right. Go read this sentence again up to this point...I'll wait...Figure out what it is? That's right. It's the word "important."...."
Article #76: 10 WORDS THAT SAY BUY – PART 10
"...In our final installment of "10 Words That Say BUY!!!" we're going to look at one of the hottest buzz words in the industry, any industry for that matter because this is the one word that keeps us all interested and excited about the things we purchase. The word is "new."
Do you remember when you were a kid and the latest toy came out? I remember when I got my first G.I. Joe. He didn't come with much. It was just the figure and the uniform. No weapons or anything. And then they came out with the accessories package. I remember getting my first M1. It was so cool..."
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