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Article Pack Topic: E-zines

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Article #77: STATE OF THE UNION OF EMAIL MARKETING
"...Email marketing, advertising, or whatever you want to call it, has taken quite a hit over the past few years. To understand how things have gotten so bad, you first have to understand where email marketing came from and what caused it to take such a down turn. While history may be boring to many, you have to understand where you’ve been before you can understand where you are and where you’re going. Otherwise, most of what you’re going to read is going to be Greek to you...."

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Article #78: WHY OFFER YOUR OWN E-ZINE?
"...Good question. Certainly reasonable enough considering all the email horror stories I just told you. It would be perfectly understandable if you went running for the hills right about now. But before you do, you might want to read the following. It just may change the way you feel about starting your own e-zine."

There is nothing more reassuring than to have somebody tell us not to worry about something, that they promise it will work of they'll give us our money back. When we hear something like this it makes us feel like we have nothing to lose by at least trying, even if we're really unsure that the thing is going to work at all. Yes, the word guaranteed packs a lot of punch....."

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Article #79: CREATING YOUR OWN E-ZINE
"...Now that we have established that creating your own E-zine is actually a good idea, we’re going to begin the process of actually creating the e-zine itself. The first step in doing this is deciding exactly what kind of e-zine you want to create. Remember what we said in the previous article? There is more than one way to create an e-zine ..."

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Article #80: E-ZINE CONTENT- WHERE TO GET IT
"...Okay, you’ve decided on the format of your e-zine. Regardless of what format you decide on, you’re going to have to get content for it. The question is, where do you get this content from?

Well, you basically have two choices.

You can write it yourself or you can get it from someplace else.

Let’s start with the writing it yourself option since it is the probably the best option overall...."

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Article #81: Coming Up With Ideas For Your E-zine
"...This is where most people are tripped up right out of the gate. The truth is, this is no different from coming up with an idea for a product or service. In this case, your e-zine IS your product, and if you want to keep people hanging around for the next issue, you better come up with a solid idea to keep them coming back. This will usually take some thought and a lot of hard work....."

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Article #82:HIRING A WRITER FOR YOUR E-ZINE
"...Okay, you’ve got the ideas for your e-zine but you’ve also decided that writing is just not for you. However, you’ve also decided that you don’t want to dig up rehashed content for your e-zine. Well, in that case, the only thing left to do is hire a writer.

Work for hire on the Internet is not as easy to get accomplished as in the offline world for many reasons that are beyond the scope of this article. Suffice it to say, it’s a question of who blinks first..."

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Article #83: 10 PUTTING IT ALL TOGETHER
"...Okay, you’ve gotten your content. You’ve either written it yourself, paid somebody to write it for you, or shudder the thought, got some free content from an article directory.

Now what?

Now, it’s time to put it all together and actually create your e-zine, whether it be an email or a web page.

What, you thought this was all going to put itself together all on its own? No, I’m afraid there is quite a bit of work to do..."

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