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Article Pack Topic: Promoting Your E-zine

This is the first place you should go if you are just getting started.

Article #84:LISTING YOUR E-ZINE IN DIRECTORIES
"...The first thing you want to do after finishing up your e-zine is make it known to the outside world that it even exists, because let’s face it, if people don’t know that your e-zine is out there, you’re not going to get any subscribers.

So, how do we do this?

Well, the best and quickest way is to get your e-zine listed in as many e-zine directories as you can. This way, when a person who is looking for a particular e-zine does a look up under a certain category, they’ve got a decent shot of finding your e-zine. So that’s the first place you want to hit....."

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Article #85: SINGLE OR DOUBLE OPT-IN FOR THE E-ZINE
"...This has been a problem that has been plaguing e-zine owners since the beginning of time.

Do I have single or double opt-in for my e-zine?

Well, let’s first go over how each type works before we try to answer that question.

Single opt-in is where you send a subscriber to an opt-in box where they plug in their email and name and click submit. From that very moment that they hit that submit button they are automatically subscribed to your e-zine......"

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Article #86:ATTRACTIVE DESCRIPTIONS FOR YOUR E-ZINE
"...One thing we didn’t touch on, and we really should, is writing attractive descriptions for your e-zine.  Let’s face it, you really want to do everything in your power to get people to opt-in to your e-zine and putting out a description like this…

“Please sign up for my e-zine newsletter on Internet marketing”

Isn’t going to do it. I mean can you say “yawn city?”

Getting people to sign up for your e-zine is very similar to getting them to buy your product, even if it is free. See, the misconception that a lot of people have is that if you give something away for nothing, everybody is going to jump all over it. This couldn’t be farther from the truth...."

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Article #87:FREQUENCY OF YOUR E-ZINE
"...Okay, your e-zine is done, it’s listed in the directory and you’re starting to get subscribers. You’re so excited that you can’t wait to get your messages out to them.

Hold the phone!

Sit back and take a deep breath. I know you’re excited and you want to start making some money. But the last thing you want to do is get your subscribers running for the unsubscribe link, or worse, the spam button....."

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Article #88:PAID ADS FOR YOUR E-ZINE
"...This is always a delicate subject for e-zine owners and subscribers. Many e-zine publishers shy away from including paid ads in their e-zine.

Why?

Well, let’s look at it from the perspective of the person who has subscribed to your e-zine. They’ve subscribed primarily for the purpose of getting information. Now, I am sure they realize that you run a business and aren’t doing this for charity, but still, they don’t want to be sold on a constant basis. This applies not only to paid ads for your e-zine but also to your own ads. You know, those things that you throw in there from time to time in order to make a few bucks. For the most part, subscribers don’t want to be bombarded with these ads. And certainly, at least at the very beginning, you don’t want to send them any ads at all. You want to build a relationship first....."

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Article #89:AUTOMATING YOUR E-ZINE
"...In the early days of your e-zine, you’ve got maybe what, 20 subscribers? Certainly this is a manageable list. And it’s certainly easy enough to handle emailing them and taking care of all requests for opt-ins and opt-outs.

But what happens when your list hits 1000, or worse, 10,000?

There is no way you can keep up with the emails, opt-ins and opt-0uts. Remember, people are going to be opting in at different times. You may get one person on January 1 and the next person on January 14. If you’re publishing a monthly e-zine, you’re going to have to make note that John Doe gets his email in the 1st of every month and Jane Smith gets her e-zine on the 14th of every month. And of course, if somebody opts in on the 31st of a month, well then you’ve got a real problem because some months have only 30 days and..."

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Article #90:BUT WHAT ABOUT THE WEB E-ZINE?
"...All this time we’ve been talking about getting your e-zine up and running, discussing frequency and paid ads and automation and all that great stuff and we never once really touched on how to do all this for your e-zine if you’re going to do a web based e-zine.

Well, unfortunately my friend, that is a horse of a totally different color.

See, now, when it comes to opt-ins, that doesn’t really exist as you’re probably not going to be sending emails unless it is to tell people that the e-zine is going to be updated or has been updated...."

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