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Article #91:THE HOLIDAY SALES MYTH
"...With Thanksgiving coming up, I thought it was appropriate to comment on another myth that seems to be saturating the Internet with absolutely no foundation. So it's time to put the record straight about making sales on the holiday.
Let me start off by saying that you're not going to make as many sales on the holidays as a normal day simply because there are a good number of people who are away and not near a computer. However, the notion that you're lucky to make even ONE sale on a holiday is absolutely absurd. There are several reasons for this...."
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Article #92:RUNNING YOUR OWN SAFELIST – PART 1
"...In this article, we're going to cover the basics, pros and cons of running your own safelist. If you're ready for something like this then you might want to read this review. It will save you a lot of grief in the process.
Safelist advertising, if you've read my reviews, is not all that great. The response is pretty bad and if you make 1 or 2 sales a month, you've done great. However, as a safelist owner, you have the potential to make quite a bit of money if you do things just right. The key is to give your members more than they are paying for, especially if you have multiple levels of membership, which most safelist hosting companies have......."
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Article #93:RUNNING YOUR OWN SAFELIST – PART 2
"...In this installment of running your own safelist we're going to cover a few things that we didn't cover in the first installment, that we said we would. Sometimes we just get sidetracked. It can happen to the best of us.
In the first installment, I said we'd discuss the pros and cons of running your own safelist. The problem is, we never got to it. Instead we dove right into the process of actually starting to get your safelist. So let's go over the pros and cons here....."
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Article #94:RUNNING YOUR OWN SAFELIST – PART 3
"...Okay, so you've signed up with a safelist hosting company and you've got your own safelist on the Internet. So now what? Well, contrary to popular belief, the theory of "build it and they will come" just doesn't apply to anything on the Internet. The truth is, other than yourself, there isn't anybody on the Internet, except maybe the hosting company itself, who even knows your safelist exists. Therefor, nobody is going to see it. So what do you do to change that? Well, you can start with the hosting company......"
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Article #95:USING SURVEYS TO GET CUSTOMERS
"...I'm not talking about those lousy sites where you take a survey and they pay you 10 credits for it and then when you have 100,000 credits they send you a check for $10. No, I'm talking about how to make surveys work for you by making your own surveys. It's going to take a little bit of work, but the effort will pay off in spades......"
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Article #96:WHY PEOPLE IGNORE YOUR SITE – PART 1
"...You go through all the trouble to put together a web site. You finally get it completed, start promoting it and for some reason, even if you can get somebody to come, they don't come back. Why? Well, there are a number of reasons why people don't come to your web site. We'll explore a few of them here.
One of the biggest reasons why people don't go to your site is because you don't have enough free original content on your site, usually in the way of articles such as this one. If you've cluttered up your site with stuff that's been reprinted over and over again, or worse, don't give people any content whatsoever except for a sales pitch, they're not going to stay around long and they certainly won't be coming back...."
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Article #97:WHY PEOPLE IGNORE YOUR SITE – PART 2
"...In this second and final installment of why people don't come to your web site or return once they do, we're going to discuss things like getting people to read your ads, finding a target audience, testing your ad copy and giving people an urgency to make a purchase at your site now. By combining these with what we discussed in part 1, you should have a web site and game plan that will attract more than its share of visitors....."
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