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Article Pack Topic: Writing Articles(3)
Article #182:AD WRITING – PART 1
"In this first installment of ad writing, we’re going to present an overall picture of what it is that we’re trying to accomplish with our ad copy.
Most people think it’s obvious, to make a sale. Well, yes and no. Obviously we ultimately want to make a sale, but in order to do that, we have to prepare people to buy from us. We call this “emotionally preparing the prospect.” Why emotional?....."
Article #183:AD WRITING – PART 2
"...In this installment of our series on ad writing, we’re going to start with what I will always feel is the most important part of ad writing – the subject.
Let’s face it, no matter what kind of advertising you use that requires more than the usual 3 line Adwords offering, you are going to have to hit people with a subject. With email advertising, it’s the subject they see in their in box before they go to hit the delete key. With message board or classified advertising, it’s the subject they see among a ton of subjects. Yours better stand out if you want your prospect to click on that link which will take them to the ad page itself...."
Article #184:AD WRITING – PART 3
"...In this installment of our series on ad writing, we’re going to focus on what a good subject is now that we’ve gone over what a bad one is.
A good subject, as I said in our last article, is one that gets the person to either open his email or click through to read your message board or classified ad..."
Article #185:AD WRITING – PART 4
"...The introduction of your article, should they get that far given your subject is a killer, is where you can totally lose your reader if you don’t handle it right. Many people have the totally wrong idea of how to start off an ad. Tell me, how many ads have you seen start off like this?...."
Article #186:AD WRITING – PART 5
"...In our last installment we went over how to write an intro for the ad you’re writing. Hopefully, you’ve learned that your intro and your subject have to go together or your reader is going to get confused and not read any further. In this installment, we’re going to get into the meat of our article. This is where we follow a step by step process of identifying the person’s problem, offering a solution, and then finally closing the deal. In this particular installment, we’ll be focusing on identifying the person’s problem...."
Article #187:AD WRITING – PART 6
"...In our last installment of ad writing, we went over the paragraph where we identify the problem that the person is having. In this installment, we’re going to offer a solution to their problem.
This is where you really have to be convincing. Yes, they know they have a problem, but convincing them that you have the solution to their problem is easier said than done. Why? Well, many of these people have been burned more than once. They have gotten to the point where they don’t believe there is a solution to their problem. So convincing them is going to take a lot of doing...."
Article #188:AD WRITING – PART 7
"...In our last installment of our ad writing series, we discussed offering our prospect a solution to their problem. In this installment we are going to work on closing the deal. Make no mistake about it. This is absolutely the hardest part of this whole process and where you lose most people. But if you’ve gotten them down this far, then all that’s left is to hit them with everything you have, without resorting to hype. That’s the really hard part...."
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