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Article Pack Topic: Writing Advertisements

Article #189:ADVANCED AD WRITING – PART 1
"....We’re mostly going to focus on the “tone” of ads in the following articles as well as some in depth analysis of some of the items I discussed in my last article, such as bonuses, guarantees, etc.

What most people don’t seem to get, and I don’t know how to drill this into their brains, is that an ad is an extension of their personality. When somebody reads an ad that you send them, they are taking that ad as being the soul of the person sending it. So it totally baffles me when people copy and paste ads from a company’s ad vault and call it their own. How can they possibly think this tactic is going to distinguish them from every other hack out there? It won’t....."

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Article #190:ADVANCED AD WRITING – PART 2
"...In our last installment, we introduced you to ad “tone”. In this installment, we’re going to give you some examples of tone working our way down from the intro all the way to the closing. This will also give is a chance to touch on some of those closing items that we should include in order to nail down the sale...."

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Article #191:ADVANCED AD WRITING – PART 3
"...In this installment of advanced ad writing, we’re going to move into the meat of our ad and show you how to say the same thing in two completely different ways to people who are stuck in the rut of posting ads to FFA sites..."

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Article #192:ADVANCED AD WRITING – PART 4
"...In this installment of our series on advanced ad writing techniques, we’re going to dive into the part of our ad where we offer a solution to our prospective buyer. Again, we are going to say the same thing in both these versions but in different ways. One will be nice and personal and the other will be in their face. Both will work if you are consistent with your tone throughout the ad...."

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Article #193:ADVANCED AD WRITING – PART 5
"...In this installment of our series on advanced ad writing, we’re going to concentrate on our closing, again giving you an example of an ad that closes with the personal touch and one that closes with the in your face approach...."

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Article #194:ADVANCED AD WRITING – PART 6
"...In this installment of our series on advanced ad writing, we’re going to focus on the very end of our ad, the last paragraph. You’ve presented all the facts, told them the solution, given them the bonuses, testimonials and what have you, and now it’s time to seal the deal. This is the hardest part of any email ad campaign...."

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Article #195:ADVANCED AD WRITING – PART 7
"...In this installment of our advanced ad writing series, we’re going to discuss logic versus emotion when writing an ad.

What many beginning ad writers do when they first start out is try to use logic to sell their product. They point out all the benefits of the product and expect that the fine points of those benefits will be enough to get people to buy...."

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