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Article Pack Topic: Sales Copy

Article #196:SALES PAGE SALES COPY – PART 1
"....I think the best way to start off a series of articles on sales page sales copy is to show you an example of a sales page that is one of the most popular sales pages today......"

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Article #197:SALES PAGE SALES COPY– PART 2
"...In this installment of our series in sales page sales copy, we’re going to focus our attention on what I call “The Hook.”

All the top sales pages, right underneath the header, have what I call “The Hook.” In the sales page we were going over in our last article...."

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Article #198:SALES PAGE SALES COPY – PART 3
"...In this installment of our series on sales page sales copy, we’re going to focus on the sub hook and greeting of Ewen Chia’s sales page for “Secret Affiliate Weapon.”

If you take a look at the web site we’ve been covering in this series..."

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Article #199:SALES PAGE SALES COPY – PART 4
"...In this installment of our series on sales page sales copy, we’re going to cover a very important part of a sales page, the testimonial.

As I explained in an earlier article on ad writing, it’s important to use testimonials and proof of income because so many people have been burned by online purchases that they’ve become skeptical of anything that another person hasn’t said is of solid value. That’s where the testimonial comes in...."

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Article #200:SALES PAGE SALES COPY – PART 5
"...In this installment of our series on sales page sales copy, we’re going to touch on another very important part of the sales page, the proof.

As I said in the previous article, people become very skeptical when they’ve been burned a few times. If you’re going to tell them that they’re going to make money with your program, whatever it is, then you better get ready to prove it...."

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Article #201:SALES PAGE SALES COPY – PART 6
"...In this installment of our series of sales page sales copy, we’re going to get into the real meat of the sales copy. This is the part where we tell the reader exactly what they’re going to be getting if they purchase our product. Well, kind of...."

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Article #202:SALES PAGE SALES COPY – PART 7
"...In this installment of our series on sales page sales copy, we’re going to go over the price, or what I like to call, over deliver and under price.

Ewen does a masterful job with this page. He tells you all the great thing that this product is going to do for you. He shows you income proof and testimonials. And then, after he is done literally blowing your mind apart, he hits you with the price...."

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