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Article Pack Topic: Common Mistakes
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Article #29: GAME PLAN EXAMPLE 1
"...Well, we've gotten the main forms of promotion out of the way. Now that we know what's out there, we have to work up a game plan to make the most out of what we have. This is where most people get hopelessly lost. Why? Because let's face it. There are so many options as far as advertising that there is just no way you can do each and every one of the them every day. You'd have to put in 24 hours just to make a dent in some of this stuff. So, we need a plan. We need to coordinate our efforts into a strategic plan that will make the most of those efforts. Now, having said that, there is NO one plan. Anybody who tells you that doing X, Y and Z is going to bring you A, B and C results is crazy. Every business is different. So, instead of giving you a plan to follow, which would be ridiculous, I am going to give you an example of a plan and hopefully, from this example, you can derive your own plan. There will be other game plan examples in this series....."
Article #30: MARKETING BLUNDERS – PART 1
"...Let me start off by saying that every once in a while you can do something stupid when it comes to marketing and still get away with it, IF you have enough positive things going for you. But start to compound those blunders and you are looking for a world of trouble. So the next few articles in this series are going to focus on some really common things that people do that are just not good business practices. Like I said, you may be able to get away with one or two, but if you do most of these, it's going to catch up to you....."
Article #31: MARKETING BLUNDERS – PART 2
"...In this next article on marketing blunders, I want to focus on something that really drives me personally through the wall. Look, I know that when you put up your own web site, you really want to impress people, not only with your skills, be them what they are, but with all the bells and whistles and toys that you can possibly think of to make an impression. Guess what? It's only going to make them leave your site, OR, get so distracted that they forget the reason they came, to buy your product or service, and ultimately you lose a sale. So, in order to make sure you don't ruin all your chances to make sales, here is my personal list of do not do's..."
Article #32: MARKETING BLUNDERS – PART 3
"...In this next article in our series of marketing blunders, we're going to discuss something that not a lot of people even think about. And yet, it is probably one of the biggest mistakes that Internet marketers can make. Believe it or not, we don't live in a vacuum. Our work, what we do, what we say, all affects those around us. This includes our web site, our advertisements, our forum participation, everything. So it absolutely amazes me when somebody puts up a site, puts out an ad, goes to a forum and doesn't do this one thing...."
Article #33: MARKETING BLUNDERS – PART 4
"...In this article on our series of marketing blunders, I'm going to cover a blunder that we are ALL guilty of at one time or another. Some more than others. And yes, even I am guilty of this from time to time. Even though it is something I know I shouldn't do, I just can't help myself an occasionally I will do it. And then after I've done it, I realize that I can never take it back, that is was time wasted. And that is exactly the blunder I am talking about...Wasting time....."
Article #34: MARKETING BLUNDERS – PART 5
"...In this article, we're going to cover yet another marketing blunder. This is another one that goes up right at the top of the list. As a matter of fact, this one particular blunder may be one of the most dangerous blunders that you can make. I mean it's one thing to not get feedback on your site. That's just going to lose you some time as eventually you'll figure things out on your own, at least I hope so. But this particular blunder can not only lose you money, but may also lose you your business. What am I talking about?..."
Article #35: GAME PLAN EXAMPLE 2
"...Let's take a break from our marketing blunders so that you don't get too bogged down with negative stuff for a bit. It's always nice to focus on the positive things in our business in spite of the fact that we do have to be aware of what not to do, otherwise we are bound to make some serious mistakes. In this article we're going to present another hypothetical game plan for promoting your site.
Let's for the sake of this example choose to use the following means of promotion.
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