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Article Pack Topic: Sales Pitching
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Article #50: HONESTY IN ADVERTISING
"...The term "honesty in advertising" may actually seem like an oxymoron to most people. Just go to the Clickbank marketplace to the category "marketing and ads" and take a look at the sales pages for the top products. Notice something consistent about the sales copy? I'm sure you do. Most sales pages make it seem like it's simply a matter of pressing a button and watching the money pour down from the skies, the Rolls pull into your driveway, the yacht docked at the bay and your 401 K plan already matured in 48 hours.
If only life were that easy...."
Article #51: THE SALES PITCH – EMAIL COPY
"...Okay, now that we've poured on the guilt about honesty in advertising, it's time to actually make our sales pitch. This may very well be one of the most complicated and difficult processes in all of marketing. The reason is because many people simply don't know how to write well, if at all. Communicating through sales copy can be a daunting task. One word out of place can mean the difference between making the sale and losing the sale. So it is critical that all the pieces be put in place just so...."
Article #52: THE SALES PITCH – SALES PAGE COPY
"...If you just finished reading the previous article on email sales copy, you can pretty much throw out what you read as far as how sales copy applies to sales pages. This is a whole different animal that requires a whole different approach.
For one thing, you don't know how people are even going to get to your sales page. Sure, they may have found it through your email sales copy, but they may have also found it through somebody else's, or a search engine, traffic exchange, safelist, message board or a number of other things. So the sales page can't assume anything. It has to have every item in place and just so...."
Article #53: THE SALES PITCH – MESSAGE BOARD COPY
"...Message Boards. They are fascinating places. The one good thing about message boards is that they're, for the most part, pretty easy going about what you post. As long as it's not an outright scam, they'll allow just about anything. That doesn't mean you should go there and start spamming the heck out of these places. If you work message boards correctly, you can actually come away with quite a few sales at the end of the month. The key is to know how to write ad copy for message boards....."
Article #54: THE SALES PITCH – ADWORDS SALES COPY
"...Three sentences...Three short little sentences. That's it. That's all you get when you're promoting your business using Google Adwords, or for that matter any PPC search engine. You might be looking at this right now and saying to yourself, "There is no way you can emotionally prepare somebody to buy something in just 3 sentences."
Well, yes and no...."
Article #55: THE SALES PITCH - BLOGS
"...Blogs have become quite popular over the last couple of year. There is no question about it. People are using blogs to promote many products, as well as still for the more common use of just jotting down their everyday random thoughts.
The problem is, most people don’t know how to effectively use blogs for advertising. Many succumb to the temptation of just putting up a little blurb that reads something like this
Article #56: CURING AD WRITER’S BLOCK
"...Now that we’ve gone over a number of different ways of writing sales copy, what do you do when you sit down at your computer and attempt to write some sales copy and nothing comes out? I don’t mean that junk comes out. I mean NOTHING comes out. You don’t have a clue where to begin. The page is a blank void to you.
What oh what do you do?..."
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