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Article Pack Topic: Reasons People Buy

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Article #57: WHY PEOPLE BUY THINGS – PART 1
"...So, why do people buy things? We’re going to do this in reverse order and save the top reasons for last. This way it builds up some suspense. Let’s face it, everybody loves those top 10 lists. Well, here’s my contribution to the mania.

The 10th reason why people buy things is to relieve stress....."

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Article #58: WHY PEOPLE BUY THINGS – PART 2
"...In this second installment of "Why People Buy Things" we're going to cover reason number 9, which is to replace an existing item.

Let's face it, nothing lasts forever. It doesn't matter how well it's made. Things eventually break down and have to be replaced. Sometimes even if something still works it is replaced because something comes out that does the job better. In either case, replacing an existing item is a big reason for making a purchase. So, how can you use this to your advantage when trying to sell YOUR product or service? Yes, services can be replaced too. ...."

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Article #59: WHY PEOPLE BUY THINGS – PART 3
"...In this third installment of "Why People Buy Things" we're going to go over reason number eight, which is emotional satisfaction.

A lot of people think that a person buys things because they need them. While that is true to some extent, as there are some things we do need to survive, the truth is, people really buy things more because they think those things will make their life better. Sure, we all need food to survive, but people just don't buy any food in the stores. They buy foods that they like. Unfortunately, this leads to a lot of people walking around on sugar highs or terribly overweight. But that's another matter. The point is, even though we need food to survive, we buy food that we enjoy or food that gives us that emotional satisfaction. ..."

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Article #60: WHY PEOPLE BUY THINGS – PART 4
"...In this installment of "Why People Buy Things" we're going to discuss the 7th biggest reason why people make a purchase. It's something that we've enjoyed for many years. It's called entertainment.

Let's face it. Most of our life, at least when we're home alone relaxing, revolves around being entertained. We watch TV, listen to the radio, go to movies and plays, listen to CDs, watch videos and DVDs and the list of things we do goes on and on. Entertainment has even branched off to our computers with video games, the Internet, streaming video and a host of other things. We can't wait to get home from work and entertain ourselves in some way. Anything to forget about our jobs that we hate so much. So it's no surprise that we spend billions of dollars a year on the entertainment industry...."

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Article #61: WHY PEOPLE BUY THINGS – PART 5
"...In this installment of "Why People Buy Things" we're going to go over reason number 6, which is planned purchase.

Not everything we buy is on the spur of the moment. Sometimes we make up our minds that we're going to buy something. We've researched the item in question, weighed the pros and cons of getting it and ultimately decided that this is something that we need to have. At this stage, it's simply a matter of either going to our favorite store to purchase the item, or if it's something that we can't get in a store, we then go to the Internet. This is where you can take advantage of this situation. ..."

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Article #62: WHY PEOPLE BUY THINGS – PART 6
"...In this installment of "Why People Buy Things" we're going to go over reason number 5, which is for relaxation, which is not the same thing as entertainment though they are closely related since they are both enjoyable activities. Relaxation is just more passive than entertainment, which can be quite physical and exhausting especially if you're playing video games that require a lot of skill and dexterity..."

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Article #63: WHY PEOPLE BUY THINGS – PART 7
"...In this installment of "Why People Buy Things" we're going to go over reason number 4, which is probably one of the easiest to cater to. It's called education.

Believe it or not, we don't live in a stupid society. People actually want to better themselves and their lives. One of the ways to do this is to get some education. Some people buy things for education to earn money and others do it simply because they love to learn. In either case, it is very easy to capitalize on potential customers who are making a purchase for the purpose of education. ..."

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Article #64: WHY PEOPLE BUY THINGS – PART 8
"...In this installment of "Why People Buy Things" we're going to cover reason number 3, which is to make their home or office a little more pleasant to be in. We're talking looks here. Let's face it, we don't like living or working in a place that looks like it was the victim of a nuclear attack. We like nice surroundings. Now, for those of you who are selling acne cures or web hosting, you might be thinking that there is no way you can capitalize on this market. Well, you're wrong. And we're going to show you just how you can make any product or service fit in with the "make your home or office look nicer" theme...."

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Article #65: WHY PEOPLE BUY THINGS – PART 9
"...In this installment of "Why People Buy Things" we're going to focus on the 2nd biggest reason why people make a purchase.

Life is hard. Anybody who says otherwise hasn't lived yet. We work difficult jobs, usually from 9 to 5, sometimes longer, have children to take care of, as we get older we then have to care for our parents, we have to deal with the problems of the outside world when it invades our lives, and I can go on and on. At the end of the day, we take a look in the mirror and sometimes we realize that we've probably spent more time frowning that day than we did smiling. And then we start to feel really bad. But suddenly we think to ourselves, the new ice cream parlor just opened up down the street and they've got these really wild flavors of ice cream. You decide that you deserve to have some fun, so you head on down and get yourself a double scoop of peanut butter fudge candy ripple. Suddenly there is a smile on our face...."

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Article #66: WHY PEOPLE BUY THINGS – PART 10
"...In this final installment of "Why People Buy Things" we're going to cover the number 1 reason why most people will buy anything, and it is the most important reason of all for so many reasons and on so many levels. We're talking about quality of life.

Let's face it, when it all comes down to the bottom line, the main reason most of us do anything, outside of those of us who spend our lives doing charity work, is that we want a better life for ourselves. Not only for ourselves, but for our children as well.s..."

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