07.10.07
The Benefits Of Going Physical…
How much would you pay just to convert PDF documents into other file types? For some people the answer might surprise you…
… I was browsing the Harris Technology catalogue on my desk right now (don’t ask why) and came across this Office PDF Software being offered for $159.
This is what I found wierd, all the software does is take your PDF file from your harddrive, and convert it to .doc or spreadsheet — and give you the new file. That’s it. I mean, I know there are people who need stuff like this but the internet is so flooded with simple software like this you can find software like this really easily.
I can go to google right now and find a ton of free software or even web based apps that can do this for you really easily, or if I wanted to, just go to my programmer and get something like this developed for under $100.
My impression: If you create something that a lot of people need, and you’re the only physical product in the market — it doesn’t matter how many digital products, web services, stuff given away free there is — you can brand yourself as the industry standard, charge 2-5 times more than digital product suppliers…
And (here’s the best part) still make friends with people selling a lower quality digital version. You’re at a completely different price point, and buyers are often going to go to more than one product, which means you’re not going to harm the sales of digital products in that market.
Bottom line? If you want to make a highly in demand product, but where there are already tons of digital products in the market — create a physical product.