07.15.07
How To Increase Your Opt-in Rate By 733%
There was a post on the warrior forum a few days ago that shared this tip on how to increase your response rate by about 7 times, or more specifically, 733% on the page it was tried on.
While I doubt that was actually the case, it is true that this one thing does get more people joining your list. In fact, I’m already doing it, with pretty good results…
… Here’s what I’m talking about, pay attention to this…
Have the submit button text as “Instant Free Access…”
(That’s it.)
I don’t know if you know about it, but one of the most effective squeeze pages of all time is www.doubleyourdating.com. It’s nothing more than a white page with some well worded bullets — but notice how the submit button text is “instant free access!”?
That site makes over 6 figures and although I’m sure it’s in a MUCH easier niche than IM — because the target market is pretty easy to sell to — it definitely is a good indicator that this works.
To be honest I’m not sure why this works so well, but, there are just some things in copywriting proven to convert better even though we can’t explain it. Kind of like using “only” instead of “just”, 21pt Tahoma headings etc.
If your submit button text is something like “submit” or “click here to subscribe!” (the default for EmailAces) then I definitely recommend you try out “instant free access” instead.