09.06.07
How To Dramatically Increase Your Sales By Making ONE Simple Change…
Since I’ve been playing around with JVManager for all my products, unlike with clickbank, you get to customize everything from the affiliate area, the one time offer page and the order form.
By default, the first and second order pages are just a white page. So when someone clicks on your order link to buy your product, they get taken to a white page asking for their email, and then a second white page asking them to fill in their details.
With no graphics or ANYTHING else on the page… this doesn’t really reassure your prospect about their purchase. You need to make the order page look as professional as you can in order to make the person feel comfortable about their decision to purchase your product and push them over the edge. In fact, some people are so paranoid about purchasing online that they won’t buy from anything that doesn’t look like a big company.
So, in realizing this, I took the basic design of my site codingelite.com (designed by my really talented graphics person) complete with the company logo and everything else, and just used that as the template for the order page. So now, when someone clicks on the order link for any of my products, they are taken to a much more professional looking order form with the logo of codingelite.com and everything else, rather than just using a basic white page.
Since blue generally conveys trust, I like to have the order form for my affiliate area and order page have a light blue background, together with the logo of codingelite.com and the header graphic. So now, when someone chooses to buy my product and is taken to the order form, they are MUCH more likely to feel comfortable about their purchase. I’m not sure what the numbers are on shopping cart abandment but I know that default white page order form was definitely costing me a few sales.
So, if you ever need to make your own order form, try to have a professional header graphic, as well as your company logo.