11.04.07
Google’s Free Multi-Tracking Script… Awesome
I was reading the NittyGrittyMarketing sales page and saw it mentioned how google actually has a free multivariant split test script, free for adwords advertisers. Even though I completely hate adwords — I have found way better sources of advertising – I went to take a look at the script because I’m interested in doing some multivariant testing for disablespyware.com to get the page to convert the best it can.
I have to say, this thing is pretty f-ing impressive. What’s surprising is that few people are even using it (I think its still in beta now). Until now, if you wanted to do multivariant testing, which is where you test several elements of a page all at the same time, you would need to get something like Muvar 2007 which is around $300. Google’s multivariant testing script is very easy to install (I set up a test in about 5 minutes) and works really well, even though its given away free.
Combined with google analytics, this is a really powerful thing to play with on your site. Even though adwords PPC is ridiculously overpriced and full of click fraud for advertisers, Google has definitely put together some great free resources for webmasters. They also have a basic A/B split testing script although I haven’t checked that out yet.
If you don’t already have Google’s multivariant split tester, this is what you need to do…
- Sign up for an adwords advertiser (adwords.google.com)
- When you login, go to the “Campaign Management” tab and the “Website Optimizer” subtab
- Pick the multivariant tester and insert the code on your page
From there on, you just need to pick what parts of your page you want to test. I recommend for a new site you make, install the script, and test everything — then send a bunch of cheap junk traffic to your site. From there you can test what’s actually working and start making a lot of money once you start marketing your site and getting quality traffic.